原標題：方洪波：我們，走遠路
來源：美的集團
“一些企業終將衰亡，但總有企業正蒸蒸日上！此時此刻，美的正年輕！”
“看遠方，走遠路，志在最遠端。”
“做害怕的事，就是勇敢。我們美的人每一天都要勇敢。”
“看不到光芒，就成為光芒。成不了光芒，就追著光芒。我們走過的路，就是未來！”
今天下午，在題為“走遠路，萬丈光芒”的美的集團2020經營管理年會上，面向1300多名美的全球核心骨干，董事長兼總裁方洪波發表了主題為“我們，走遠路”的演講，帶領著所有美的人一同反思、激蕩、展望。
2020年，新十年的起點，注定是不平凡的一年。52年來從不走平凡路的美的集團，“改變”是從未改變的唯一選擇。極目遠眺，在這個多浪疊加洶涌起伏的新時代里，美的要走出一條怎樣的新道路？怎么走？近140分鐘的分享，凝聚了方洪波對這些問題的思考，也清晰地為美的的未來指出了方向。以下為演講摘要：
逆勢增長的2019，
感謝每一位美的人！
2019年，全球局勢波動、經濟下行、貿易爭端復雜化、競爭日趨激烈，我們挺住了壓力，逆勢增長。美的人是好樣的！我要代表執委會，感謝每一位美的人的努力、奉獻和拼搏！
在過去三年里，我們還做了許多引領未來的布局，包括在研發、數字化、智能化上投入接近12億美元；以及把美國路易維爾、日本大阪、意大利米蘭、德國斯圖加特四個研發中心升級為集團全品類的研發中心。
同時，我很欣慰看到了團隊的成長，可謂“三箭齊發”——管理團隊成員和核心骨干在努力奔跑；一大批85后、90后年輕干部在快速成長；我們在引進更多優秀的新鮮血液。創造美的的多樣性，將是美的未來真正的財富。
一些企業終將衰亡，但總有企業正蒸蒸日上！此時此刻，美的正年輕！正因為年輕，我們敢于突破、敢于挑戰、敢于創新。
物競天擇，適者生存
當下，多浪疊加的時代大潮洶涌起伏——科技創新正在顛覆舊時代，迎來新格局；代際更替越來越快，產業競爭越來越激烈；市場正在從增量擴張到存量博弈。數字時代已經帶來了全面的價值顛覆，用戶追求的是更簡單、更便宜、更便捷，或者兼而有之。移動互聯余溫尤在，萬物互聯與數據智能已經迫近。
而我們現在的經營思維依然是競爭驅動，而不是用戶驅動或產品驅動；跟隨和模仿的思維也依然根深蒂固；而最核心的一個問題是部分管理層存在“俄羅斯套娃思維”，仍在用昨天的思維解決今天的問題。
這樣的美的，能跟得上Z世代的步伐嗎？我們會被這個時代拋棄嗎？
面對挑戰，最好的策略就是變異和多樣性，正所謂“物競天擇，適者生存”。變異，就是要改變、創新。
在多重壓力之下，我們必須思考：長期的大趨勢和成長邏輯是什么？在變化波動背后的根本原因是什么？現有存量的風險是什么？如何尋找增量？我們有沒有真正圍繞核心能力去配置資源、設計機制、打造團隊？
很多問題還沒有答案，但有一個結論很清楚：基于過去的認知到達不了未來。
創新變革，
就是存量時代最大的增量
時代巨變，但遠見、夢想、視野和偉大的格局不會改變。所以我們要創新變革，要走遠路，只有以走遠路的思維前行，才可能到達更遠，有更多路可走。今天做不同，才能與眾不同。
什么是走遠路？就是要有長期主義的思維、長期主義的戰略、長期主義的商業邏輯、長期主義的資源配置，找到我們的內生新力量。
美的未來的內生新力量有三個核心要素：
第一、掌握科技驅動的能力，以科技創造價值。
第二、驅動世界運轉、經濟增長的唯一要素是創新，也就是敢于突破自己，創造新的可能性。
第三、把人力資本放在美的的第一位，要創造更好的機制環境，進一步改善員工關懷，營造開放多元的文化。能吸引全世界最優秀的人才，美的才有未來。
除了進一步強化和推動內生式增長與高質量發展、構建研發規模優勢和創新能力、堅決推動業務模式變革、關注安全和環保、真正體現一個企業的社會責任，“全面數字化、全面智能化”是創新變革的重中之重，是美的集團目前最核心的戰略，我們會更堅定地投入，進行更前瞻性的布局。
走遠路，天地煥新
“一個人生命中最大的幸運，莫過于他的人生中途，即在他年富力強的時候，發現了自己的人生使命。”
—— 斯蒂芬·茨威格《人類群星閃耀時》（1881-1942）
在年富力強的今天，我們也必須找到自己的使命，才能走遠路，勇敢去做沒有做過的事情，走沒有走過的道路。
我深信，美的最好的時代還在前方。因為經歷過，所以相信。今天所有的美的人相信什么，未來的美的就是什么。
我們都要帶著心中的夢想走遠路，哪怕不是壯闊歷史里迸發的煙花，也肯定是自己故事里獨特的光芒！
看不到光芒，我們就成為光芒。成不了光芒，我們就追著光芒。
我們走過的路，就是美的的未來！
Paul： We Go Further
“It’s inevitable that some enterprises will die out， but there will always be others on the rise．”
“Look far into the distance， take the longest route， see beyond the destination．”
“Brave： To be brave is to do what you fear to do．”
“We should be the light if we can‘t see it． We will chase the light if we fail to be it．”
Today， at the 2020 Midea Group Annual Business Conference themed “Go Further， Shine Brighter”， Paul Fang， Chairman and CEO of MG， delivered a presentation elaborating on “Together， Go Further”， to more than 1300 core members of MG from around the globe， calling all Mideans to reflect， take initiatives and picture ahead．
2020， the starting point for the next decade， will surely be an extraordinary year． Over 52 years， MG has long been on the road less traveled， and stays true to the motto “The only constant is Change”． In a new era faced with fiercer competition， what direction should MG take and what path should we pioneer？ In the last 2 hours， Paul shared his views on these issues， pinpointing the pathway that Midea shall take． The following are the highlights of his speech．
A big thank-youto all the Mideans for your contribution in 2019， a year of bucking the trend！
In 2019， the world has descended into instability and economic downturn． Despite the extensive trade war and fierce competition， we outperformed the competition and made headway． Dear Mideans， all of you are the best！ I， on behalf of the Executive Committee，wouldlike to show appreciation for your endeavor， contribution， and hard work！ Thank you all！
In the past three years， we have also arranged greatly for future spearheading， including USD 1.2 billion investing in R D， digitalization， and intelligence； as well as upgrades of four R D centers in Louisville， Osaka， Milan， and Stuttgart to be full-category R D centers．
Meanwhile， I am delighted to see that our team is improving， especially in 3 critical areas： executives and core staff are maintaining self-development， our large number of millennial managers is growing rapidly， while new talent is continuously being recruited． Diversity will bring real fortune to Midea’s future．
It’s inevitable that some enterprises will die out， but there will always be others on the rise． Right now， Midea is in it’s adolescence， we shouldn’t be afraid to challenge and make breakthroughs．
Survival of the fittest
Currently， confronting an unstable era， technological innovation is revolutionizing the past era， welcoming the new normal． Industrial evolution is increasing in pace．
Day by day， the competition becomes fiercer， and every enterprise is experiencing similar reforms and challenges to their existing business．
The digital era has given rise to wide-ranging value restructuring． What are users seeking？ Simpler， cheaper， more convenienceor all-in-one？ The Internet era is still with us； yet the IoT and Digital Intelligence eras are drawing close．
Now， management thinking is competition-driven， rather than user or product-driven； imitation and herd mentality are still prevalent． The most serious problem is that the management are thinking in the way of a Russian Babushka doll， solving new problems withan old mindset．
Is MG strong enough to keep track with GenerationZ？ Will the era abandon us？
Facing the challenges， transformation and diversity are the best strategies， just as the saying goes “Survival of the Fittest”． Transformation is to change and innovate．
Facing these multiple pressures， we are supposed to consider： What are the clear long-term trendand growth logic？ What is the root cause behind the change？ What are the risks of the existing business？ How to search for increments？ Can we deploy resources， design mechanisms， and build teams with our core capabilities？
Many questions might not be answered， but there is a clear conclusion ： using logic and understanding rooted in the past will not guarantee your future．
Change through innovation is the biggest increment in the era of human capital
Times change， but the vision， the dreams， the foresight， and the blueprint are unchanged． Therefore， we need innovation and evolution to help us go further． only if we are well-prepared to go further can we succeed． Making the difference today will make all the difference．
How can we comprehend “going further”？For this， you need to possess far-sighted thinking， strategy， business logic， and resource allocation so as to inspire new growth．
In order to succeed in future， Midea shall：
1． Create value with technology；
2． Open our mind and create more possibilities， for innovation is the only driver to impact world and develop the economy；
3． Put human capital first， for Midea will have a brighter future as it attracts the most competitive talents around the world． Therefore， I propose an idea to improve our working mechanism， to offer better staff care and inspire a more diversified and open company culture．
Apart from promoting endogenous growth and high-quality development， further building R D economies of scale and innovation capability， resolutely promote， business model reform， we must focus on safety and environmental protection to truly shoulder social responsibility of the enterprise．
We will firmly invest in “comprehensive digitalization andintelligence” which is a pivotal step in the innovation transformation and the most crucial strategy of MG， to make more forward-looking layout．
Go Further，
Embrace a New World
“One may get God’s favor when he finds his mission in the prime of his life． It is perhaps a man‘s greatest fortune to find the purpose of his life in the middle of the journey， when he is at his prime time and most capable to make a difference． ”
-- Decisive Moments in History by Stefan Zweig （1881-1942）
We also need to define our mission even in the middle of our journey， if we want to go further． We shall dare to do what we have never done．
I deeply believe that the best time of Midea is still ahead of us． We have experienced， so we trust． Because we trust， we see． What Midea people believe today ， that will be Midea’s future．
All of us should move on with our dreams in my mind． We aren’t necessarily the firework ablaze in the big city， but we should be the shining light of our own story！
We should be the light if we can‘t see it.We will chase the light if we fail to be it．
The road we‘ve traveled is the path to our future！
